However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Wednesday, 9 June 2010
SHOPPERS' VOICE - WITHOUT A DOUBT...
...the biggest challenge to National Brands is Private Label Store Brands, consumers see less difference between the quality of Store Brands and well-regarded name brands, thus there is less incentive to pay the premium that name brands carry.
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Monday, 7 June 2010
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
Supermarket Standards have risen to such that the quality of their own Brand Produce usually matches and often exceeds, that of their more recognisably branded counterparts!
Contact: paul.ashby@yahoo.com
A substantial research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: paul.ashby@yahoo.com
Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com or:
http://effectiveaccountablecommunication.blogspot.com
Contact: paul.ashby@yahoo.com
A substantial research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: paul.ashby@yahoo.com
Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com or:
http://effectiveaccountablecommunication.blogspot.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
10% of this audience, consciously tried to avoid buying National Brands!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
Many middle income consumers are continuning to trade down to own label products in an effort to save money!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
12% of this group thought own label goods were of a better quality than more premium alternatives!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
48% of Middleclass shoppers will "always" go for Store Brands where possible!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Saturday, 5 June 2010
SHOPPERS' VOICE DRIVES.....
your customers participation, because participation is what builds lasting relationships, brand affinity & brand loyalty. There is no better model for driving participation than the lean forward drive to achieve that's embodied in Shoppers' Voice!
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!
Contact: paul.ashby@yahoo.com
Someday all advertising will be like this!
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!
Contact: paul.ashby@yahoo.com
Someday all advertising will be like this!
Friday, 4 June 2010
Wednesday, 2 June 2010
SHOPPERS' VOICE - TOTALLY ACCOUNTABLE
Name brand CPG manufacturers need an offensive defense to combat the commoditisation of their products which is eroding their brand equity and profit margins...unless of course you use Shoppers' Voice.
Contact: paul.ashby@yahoo.com
SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paul.ashby@yahoo.com
SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
SHOPPERS' VOICE TO-DAY
Consumers see less difference between the quality of store brands and well-regarded name brands, there is less incentive to pay the premium that names brands carry, unless, that is, if you use Shoppers' Voice!
Contact: paul.ashby@yahoo.com
SHOPPERS' VOICE - SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paul.ashby@yahoo.com
SHOPPERS' VOICE - SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Tuesday, 1 June 2010
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