1.Shatters traditional advertising standpoints.
2.Allows the internet to deliver on all its promises.
3.Makes ads that your customers actively engage with.
4.Answers the new challenges that the media revolution poses.
5.Is completly media neutral.
6.Forces greater change on the conventional marketing model than most people in consumer package goods actually believe.
7.As the world becomes more digital provides advertising that is more tangible and accountable.
8.Creats dialogues between your advertising and your customer, cuts through clutter, creates active, meaningful advertising and actually alters behaviour during the learning process.