Thursday, 6 March 2008

Interactive Solutions

And now…A word from your Customer!

1. Personalization is the key to success!

Interactive Solutions immediately starts to re-personalize the communication process.

2. Mass Marketing needs to incorporate Direct Marketing techniques!

Interactive Solutions incorporates all marketing disciplines including Direct Marketing Techniques.

3.To achieve "Personalization" we need to humanize Mass Media.

The very nature of Interactive Solutions ensures that all Mass Media is personalised by the solicitation of individual opinions!

4. Your customers want to commence a regular dialogue with you.

Shopper's Voice appears regularly allowing your customers to participate, become "vocal" and allows you to respond to their comments and questions.

5. Nowadays it is necessary to empower your customers by giving them a perception of control!

Interactive Solutions, through Shopper's Voice, informs your customers that their opinions are important to you and that you will listen to what they have to say and, where possible, you will act upon what they have to say!

6. You must give your customers plenty of choice for each of your products!

Interactive Solutions, through Shopper's Voice, allows your customers the opportunity to select which of the multiple product attributes is right for them, this provides them with the right reason to go and buy your product(s) over your competitor.

7. You must give your customers far more information to enable them to make the correct choices!

Interactive Solutions, through "programmed instruction" ensures that your customers have sufficient information available to make the right choices to go out and buy your brand(s)!

8. Your customers want to make connections with your brand(s) and to personalize their relationship with these brand(s)

The very nature of Shopper's Voice ensures that your customers connect and then personalize their relationship with your brand(s) thus ensuring ongoing and repeat sales!

9. Shopper's Voice allows you to understand what is important to your customer on a one-to-one basis allowing you to create long lasting partnerships!

Through skilful interpretation of the feedback provided by Shopper's Voice, you will have a data base rich in individual comments and needs, thus ensuring that you can create long lasting relationships with each and every customer.

10. And the beauty of Shopper's Voice is that it is totally accountable, highly flexible and is category exclusive!

More than £5 millions have been invested in independent research with reputable research companies over time. This research has established that one exposure to Shopper's Voice is far more effective than traditional advertising alone.


Your customers' feedback creates a content rich database, whereby you are able to segment your retail market on the basis of shopping behavior. The aim is to facilitate stronger relationships with your end user, using the power of "two-way conversations" with your customers, together with the re-personalization of your relationship with your shopper!

This makes your current advertising and marketing more responsive and more effective and starts to re-personalize the communication process.

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