Thursday, 9 August 2007

Consumer conversations with your advertising

These conversations substantially increase the R.O.I of your marketing budget, and develop lasting relationships with your customers. And starts to re-personalise your relationship with your customer(s)

There are four key areas within which we develop successful communication programmes with your customers:

1. The preparation of two-way "conversations
2. The selection of the medium(s) to carry these "conversations".
3. The analysis of the response and feedback.
4. The analysis of the sales effect and recommendations based on independent research findings.

We have developed proprietary applications that enable us to hold "conversations" with your target market and then analyse their shopping habits through the feedback.

Your customers' feedback creates a database, whereby we are able to segment your retail market on the basis of shopping behaviour. The aim is to facilitate stronger relationships with your end user, using the power of "two-way conversations" with your customers, together with the re-personalisation of your relationship with your shopper!

This makes your current advertising and marketing more responsive and more effective and starts to re-personalise the communication process.

With the application of our communication technique to your conventional marketing and advertising, your advertising becomes more effective and more cost efficient.

Examples of Accountability:

Colgate Palmolive Toothpaste a 25% uplift in sales.
Quaker Oats a 38% uplift in sales.
Kellogg's All Bran a 30% uplift in sales.
Nestle Maggi a 233% uplift in sales.
Unilever Rexona a 90% uplift in sales.
Pfizer Plax Dental Rinse a 200% uplift in sales.
LA Times a 3% increase in circulation.
Unilever Persil a 8% increase in sales.
British Airways Executive Club a 33% response and a 3% lift in bookings.
Quaker Oatso Simple a 15% increase in sales and a 10% increase in trial.
Natwest phone banking a 48% uptake in use and a 54% return of lapsed

Paul Ashby: has been pioneering this new form of "conversations in advertising" for the past twenty-five years. Through this experience he has a unique insight into what your customers want to say.

Paul has written "conversations with advertising" for many blue chip companies in Australia, Japan, USA and UK. He wrote and produced the world’s first regularly scheduled consumer participation TV Game Show, on behalf of P & G on Channel 7 in Manila, The Philippines, taking the viewing audience rating from 6 children to 54 adults.

Alan Kirkland: has held a number of senior positions within the regional and national newspaper industry, in advertising and marketing through to MD level. He has held Account Director positions within the Advertising Agency and Sales Promotion sectors and launched the first FSI – The Coupon Book – in the UK.
Apart from a wide experience in sales and marketing, Alan has a knowledge and awareness of print and distribution and has many senior contacts within these fields.
He has worked on several programs in the UK, converting "conversations in advertising" to sales.

Contact Numbers:

Alan: 01276-62325 or email:
Paul: 01934-620047 or email:

No comments: