Friday, 10 August 2007

1-2-1 Solutions

1. Personalisation is the key to success!

1-2-1 Solutions immediately starts to re-personalise the communication process.

2. Mass Marketing needs to incorporate Direct Marketing techniques!

1-2-1 Solutions incorporates all marketing disciplines including Direct Marketing Techniques.

3.To achieve "Personalisation" we need to humanise Mass Media.

The very nature of 1-2-1 Solutions ensures that all Mass Media is personalised by the solicitation of individual opinions!

4. Your customers want to commence a regular dialogue with you.

Shopper's Voice appears regularly allowing your customers to participate, become "vocal" and allows you to respond to their comments and questions.

5. Nowadays it is necessary to empower your customers by giving them a perception of control!

1-2-1 Solutions, through Shopper's Voice, informs your customers that their opinions are important to you and that you will listen to what they have to say and, where possible, you will act upon what they have to say!

6. You must give your customers plenty of choice for each of your products!

1-2-1 Solutions, through Shopper's Voice, allows your customers the opportunity to select which of the multiple product attributes is right for them, this provides them with the right reason to go and buy your product(s) over your competitor.

7. You must give your customers far more information to enable them to make the correct choices!

1-2-1 Solutions, through "programmed instruction" ensures that your customers have sufficient information available to make the right choices to go out and buy your brand(s)!

8. Your customers want to make connections with your brand(s) and to personalise their relationship with these brand(s)

The very nature of Shopper's Voice ensures that your customers connect and then personalise their relationship with your brand(s) thus ensuring ongoing and repeat sales!

9. Shopper's Voice allows you to understand what is important to your customer on a one-to-one basis allowing you to create long lasting partnerships!

Through skilful interpretation of the feedback provided by Shopper's Voice, you will have a data base rich in individual comments and needs, thus ensuring that you can create long lasting relationships with each and every customer.

10. And the beauty of Shopper's Voice is that it is totally accountable, highly flexible and is category exclusive!

More than £5 millions have been invested in independent research with reputable research companies over time. This research has established that one exposure to Shopper's Voice is far more effective than traditional advertising alone.

Contact: Alan Kirkland: Tel. 01276 62325 or
Contact: Paul Ashby: Tel. 01934-620047 or email:
Or visit:

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