Because they are spending your money the wrong way, the advertising industry is shattering all our illusions, one by one the marketing institutions once considered bastions of integrity appear to be falling into a mire of sleaze and mediocrity.
Firstly consider this, has your agency ever once come to you with evidence that the highly expensive advertising campaign you have just concluded has produced sufficient sales to justify the huge investment you have just made?
And they keep on saying "Advertising Works", hmmm well I guess it does, it works very well in removing huge sums of money from you with virtually nothing in return.
INTERACTIVE COMMUNICATION...THE ONLY WAY FOR YOU TO ACHIEVE MARKETING SUCCESS!
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