Friday, 20 April 2007

The rising blizzard of commercial messages sweeping through TV shows

and other traditional and non-traditional communications channels, has become a blinding, deafening force heavily cutting into the overall effectiveness of advertising (if there ever was any effectiveness in the first place!) . Yet little is being done to quantify the massive financial drain of clutter on marketing campaigns or, even more importantly, organise a practical solution to the problem.

There has been an answer to all of AdLand's problems and it has been around for years, unfortunately the advertising industry, being wrapped up in its delusional beliefs of "creativity, reach & frequency" vehemently rejected this solution…called…interactive marketing communication.

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