If I were Grade I, in turn, would say to Accountant turned Adman Sorrell,

"Well mate the problems with commercial television are firmly in your court, you have, slavishly, stuck to the 30-second format without any new thinking emerging about the commercial break and the fact that viewers are turning away from the, what I understand is called, "The interruption model of advertising".

"Also there is absolutely no accountability so now your Clients appear to be turning away from Terrestrial TV and are now being advised by the Advertising Industry to go onto the Internet. A totally unproven medium, and, from everything I have learned, a medium that is very hostile to the whole concept of one-way advertising"!

"So when are you going to address all these little issues mate"?

Then accountant turned Adman Sorrell would most likely reply, "What about your viewers being ripped off all the time with Commercial Televisions' not so little scams with Premium Rate telephone call-in Games…scams that are likely to amount to several million pounds"?

INTERACTIVE COMMUNICATION COULD SOLVE ALL THESE PROBLEMS RIGHT NOW!

The rising blizzard of commercial messages sweeping through TV shows

and other traditional and non-traditional communications channels, has become a blinding, deafening force heavily cutting into the overall effectiveness of advertising (if there ever was any effectiveness in the first place!) . Yet little is being done to quantify the massive financial drain of clutter on marketing campaigns or, even more importantly, organise a practical solution to the problem.

There has been an answer to all of AdLand's problems and it has been around for years, unfortunately the advertising industry, being wrapped up in its delusional beliefs of "creativity, reach & frequency" vehemently rejected this solution…called…interactive marketing communication.

TOTALLY EFFECTIVE-TOTALLY ACCOUNTABLE-USE INTERACTIVE MARKETING COMMUNICATION NOW!
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You're a Client? Then be afraid – very afraid!

Because they are spending your money the wrong way, the advertising industry is shattering all our illusions, one by one the marketing institutions once considered bastions of integrity appear to be falling into a mire of sleaze and mediocrity.

Firstly consider this, has your agency ever once come to you with evidence that the highly expensive advertising campaign you have just concluded has produced sufficient sales to justify the huge investment you have just made?

And they keep on saying "Advertising Works", hmmm well I guess it does, it works very well in removing huge sums of money from you with virtually nothing in return.

INTERACTIVE COMMUNICATION...THE ONLY WAY FOR YOU TO ACHIEVE MARKETING SUCCESS!
Seeking more information on interactive communication? Please visit http://effectiveaccountablecommunication.blogspot.com