The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Monday, 14 February 2011
THE KEY THOUGHT FOR ADVERTISERS IS NOT
to shout but listen! The Brands that use Shoppers Voice will lead from their 30-second "shout" with a social conversation will go on to lead the way