SHOPPERS' VOICE ON-LINE

Yahoo Research states:

"A large majority of web-users (79%) demand something of value for heeding ads whether that 'something' is pure entertainment, a relevant message or access to something new."

SHOPPERS' VOICE ON-LINE IS:

1. Rewarding.
2. Entertainment.
3. Relevant.
4. Engaging.


Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE ONLINE

Online Shoppers' Voice creates opportunities for Brands on a much more personal level. You will discover what your customers think, what they dream and what they want.
You can then leverage this knowledge to benefit by providing real answers to the needs of your customers.
With Shoppers' Voice online you will add measurement to your marketing for effective budget allocations and marketing mix.
With Shoppers' Voice online all your marketing elements work together.
Shoppers' Voice online allows you to develop lasting relationships with your customers by listening to their needs.
Shoppers' Voice online allows you to keep your customers close with continuous personalisation.

SHOPPERS' VOICE ONLINE - SOMEDAY ALL ADVERTISING WILL BE LIKE SHOPPERS' VOICE!

Shoppers' Voice provides:

1. Data Base Building
2. Relationship Marketing
3. Customer Retention
4. Accountability



Contact: paul.ashby@yahoo.com

Shoppers' Voice Gives:

1. Opinion
2. Control
3. Interaction
4. Immediate feedback



Contact: paul.ashby@yahoo.com

Shoppers' Voice increases:

1. Awareness
2. Mind Share
3. Recall
4. Response
5. Sales


Contact: paul.ashby@yahoo.com

Shoppers' Voice is:

1. Interactive Communication
2. Consumer Involving
3. Informational
4. State of the Art.



Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE WILL GIVE YOU

a competitive advantage & a Marketing ROI solution!
Traditional functional marketing has reached a deadend. Interactive Communication has become a catalyst for Companies embracing integrated marketing strategies. Whilst traditional marketing works in functional silos (sales silos Vs Marketing silos) Shoppers Voice promotes end-to-end processes,automation, accountability & metrics.

The new paradigm allows the sales & marketing teams to achieve advantages such as :maximise all possible touch points, automatic nuturing and education of prospects to leads, reduce overall cost by streamlining and automatic processes, analyse business intelligence in real time to optimise resource allocation.

Seeking more information: contact paul.ashby@yahoo.com

Understanding Interactive Marketing

Communication.

 

 

Defining Interactive Marketing.

 

 

Interaction can be defined simply as straightforward communication between two parties.    Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.   With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.

 

Goodbye to the halcyon days of the TV advertisement of old?

 

A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.

 

This could well create a situation where the consumers solicit information from the advertiser, rather than the advertiser soliciting the attention of the consumer.

 

Viewers are becoming impatient with television’s linear flow and are increasingly using the limited opportunities available to them to avoid the intentions of advertisers and programme makers.   Even though too many the remote control is a fairly recent development, 44% habitually use it to avoid advertisements.

 

Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it.

 

In many ways, ‘advertising’ is an outmoded concept, since media advertising is simply one means of communication with customers.    In an environment in which the balance of power is shifting in favour of the consumer rather than the advertiser, manufacturers and service providers need to look at ways of replacing the monologue of advertising with a dialogue which can utilise a range of different ‘relationship’ marketing techniques.

 

Advertising has to modernise & change.

 

The market place has changed.  Newspapers and television have lost their exclusive hold on the advertiser, the number of print and electronic advertising channels has substantially increased, such as pre-printed booklets pushed through letterboxes, or hung on doorknobs, local cable TV and Direct Mail.

 

Recent events have given advertising a permanently diminished role in the selling of goods and services.  At the same time cynical consumers are wearying of the constant barrage of marketing messages.   They’re becoming less receptive of the blandishments of advertisements, and their loyalties to brands erode as they see more products as commodities distinguished only by price.

Advertising ignores communication theory.

 

As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the
70s and 80s, during the explosive growth of advertising have become critical to the redefinition of media and its role in marketing communication.   With passive, one way, forms of advertising such as media displays or television advertising, there is a certainty of a degree of non-response.

 

Lack of communication competence.

 

Most Advertising Agencies lack the skills of communication, advertising messages are more carefully prepared than interpersonal communication and yet ‘message’

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SHOPPERS' VOICE PROVIDES YOU.....

with an "integrated communication" approach that ties all aspects of your Marketing Communication including advertising,sales promotion, Public Relations & Direct Marketing in a unified and comprehensive fashion as opposed to functioning in isolation!

SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!


Contact: paul.ashby@yahoo.com




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AS WE EMERGE FROM THE RECESSION....

.... we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!


Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE...THE SECRET TO SALES NIRVANA!

Why?

Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.


Contact: paul.ashby@yahoo.com

ADVERTISING-AS-USUAL IS LONG ON SELF PROMOTION & BACK STABBING!

...and very short on talent and personal responsibility. Advertising-as-usual is so conservative that it lacks entrepreneurial talent & it will only be through new ideas and New Companies that marketing will pull through from their travails. However that does not mean that you should rush onto Social Media - all things in moderation wont hurt you.
THE PROBLEM IS WE ARE IN THIS EVOLUTIONARY PERIOD, NOTHING IS FACTUALLY BASED. IT'S ALL NEW WITH THE SOLE EXCEPTION OF SHOPPERS' VOICE!

Contact: paul.ashby@yahoo.com

BRANDS APPEAR TO FIND IT DIFFICULT...

...to realise that Customers have a voice worth listening to. Furthermore it's taken 10 years (or more) for Marketers to recognise that Interactive Communication (and subsequently accountability) needs to be taken very seriously!


Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE ALLOWS CMOs TO FINALLY ENGAGE

...with their audience. Sad to say despite the fact that Shoppers' Voice offers unique opportunities for total accountability, many Clients still hold onto their analogue mindsets!
Shoppers' Voice allows two-way conversations, with your customers being able to customise the content they receive in line with their personal preferences.
One thing is for sure the age of push marketing is behind us. WHAT COUNTS NOW ARE DIALOGUE, ENGAGEMENT AND RELEVANCE!

Contact: paul.ashby@yahoo.com

THE NEW ADVERTISING

Shoppers' Voice has achieved recognition that it provides strong, accountable advertising.

So now marketing's leadership in driving business success has never been more in demand.

With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.

As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.

As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!

And then contact: paul.ashby@yahoo.com

SHOPPERS' VOICE - YOUR DIALOGUE BETWEEN BRAND & CUSTOMERS!

as well as customers and customers,vendors & customers, agencies and customers!.
The most powerful communications technique available to you.


Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE ALLOWS CMOs....

a reliable way to become totally accountable.
No longer need CMOs make budget decisions based on guess work and gut instinct!

Contact: paul.ashby@ yahoo.com

QUANTIFYING CLIENTS RETURNS FROM ALL ADVERTISING...

Using Shoppers' Voice to improve budgeting, marketing mix, and customer conversions.


Contact: paul.ashby@yahoo.com

WANT TO EXPLORE THIS IDEA OF CONVERSATIONS & IMPACTS?

Shoppers' Voice is all about conversations - interruption must be replaced by invitation.

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE IS THE BEST EXAMPLE OF "COLLABORATIVE MARKETING"!

Multi-Branded, Shoppers' Voice alters the way people perceive your advertising, instead of being seen as an interruption your advertising becomes a meaningful source of information! Thus making your advertisement totally interactive,totally accountable,totally effective"

Contact paul.ashby@yahoo.com

SHOPPERS' VOICE - FOR ANY BUSINESS - LESS REALLY CAN BE MORE!

Shoppers' Voice really tells you where to cut and where to keep on spending!

SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!

SHOPPERS' VOICE IS THE ORIGINAL AND BEST EXAMPLE OF LONG-FORM ADVERTISING

Shoppers' Voice provides you with the finest opportunity to engage with your customers. Shoppers' Voice creates awareness, sales at the same time as it rewards your customers.

PROVING THAT BRANDING, INTERACTIVE & ENTERTAINMENT ARE KING!

Understanding Interactive Marketing Communication.

Defining Interactive Marketing.

Interaction can be defined simply as straightforward communication between two parties.

Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.

With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.

Contact Paul Ashby at: paul.ashby@yahoo.com

SHOPPERS' VOICE ALLOWS YOU TO POSSES A MARKETING COMMUNICATIONS SYSTEM TOGETHER WITH THE SECRETS OF SELLING YOUR BRANDS & CUT EXPENDITURES BY 50%!

When you use Shoppers' Voice you will enjoy marketing success you've always longed for.

Those Clients who have already used Shoppers' Voice are prospering.

Why?

Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.

Contact Paul Ashby at paul.ashby@yahoo.com