Effective marketing requires strategies & technologies that provide effectiveness measurements across ALL marketing channels so that you, as an executive, can have the confidence & peace of mind that all expenditure on marketing contributes to your business success!
ONLY SHOPPERS' VOICE PROVIDES YOU WITH THAT PIECE OF MIND!
Thursday, 29 April 2010
With Shoppers' Voice you have the ability to measure advertising performance comprehensively!
The demand for advertising accountability is prompting CMOs to expand their set of metrics more relevant to business performance - sales, orders and conversion events. They have to clearly demonstrate the ROI of each marketing investment they make.
WITH SHOPPERS' VOICE YOU CAN DO JUST THAT!
WITH SHOPPERS' VOICE YOU CAN DO JUST THAT!
DO MORE THAN ATTRACT CUSTOMERS:
CREATE LOYAL FANS WITH SHOPPERS' VOICE.
1. Add measurement to your marketing for effective budget allocation and marketing mix.
2. Understand how Shoppers' Voice can influence social networking sites, regular display ads, syndicated videos and microsites driving clicks,brand awareness and conversions.
Contact: Paul Ashby: paul.ashby@yahoo.com
1. Add measurement to your marketing for effective budget allocation and marketing mix.
2. Understand how Shoppers' Voice can influence social networking sites, regular display ads, syndicated videos and microsites driving clicks,brand awareness and conversions.
Contact: Paul Ashby: paul.ashby@yahoo.com
SHOPPERS' VOICE ALLOWS...
Brand Managers to become generalists who are able to deal with a wide range of challenges that characterise the Digital & Global age!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Shopper's Voice is that 'Moment of Truth'
The 'moment of truth' used to be on the shelf, now the 'moment of truth' is shifting to the home, because your customers are planning what they are going to buy before they leave home...
And Shopper's Voice is right there with them helping them reach the correct decision on that 'Moment of Truth'!
And Shopper's Voice is right there with them helping them reach the correct decision on that 'Moment of Truth'!
Shopper's Voice Global Report
A. The Global Ad Industry grew by 7.2% in 2008 to reach a value of $90.8 billion.
B. Food, Beverage & Personal/Health Care segment generated 23.7% of the Global Advertising industry's overall revenues.
C. If Marketers are counting on their agencies to lead them into a world of changing consumer behaviour & media habits, they should think again, only Shopper's Voice is positioned to do so!
D. Online research, don't confuse more with better. In too many Companies online research creates an illusion of rigor while actually sowing confusion about Market truths. Using Shopper's Voice is the best way to go.
Contact: paul.ashby@yahoo.com
B. Food, Beverage & Personal/Health Care segment generated 23.7% of the Global Advertising industry's overall revenues.
C. If Marketers are counting on their agencies to lead them into a world of changing consumer behaviour & media habits, they should think again, only Shopper's Voice is positioned to do so!
D. Online research, don't confuse more with better. In too many Companies online research creates an illusion of rigor while actually sowing confusion about Market truths. Using Shopper's Voice is the best way to go.
Contact: paul.ashby@yahoo.com
Wednesday, 28 April 2010
Tuesday, 27 April 2010
Shoppers Voice provides
1. Data Base Building.
2. Relationship Marketing.
3. Customer Retention.
4. Accountability.
Contact Paul Ashby @ paul.ashby@yahoo.com
2. Relationship Marketing.
3. Customer Retention.
4. Accountability.
Contact Paul Ashby @ paul.ashby@yahoo.com
Shoppers Voice gives
A. Opinion.
B. Control.
C. Interaction.
D. Immediate Feedback.
Contact Paul Ashby @ paul.ashby@yahoo.com
B. Control.
C. Interaction.
D. Immediate Feedback.
Contact Paul Ashby @ paul.ashby@yahoo.com
Shoppers Voice increases
1.Awareness.
2.Mind Share.
3.Recall.
4.Response.
5.Sales
Contact Paul Ashby @
paul.ashby@yahoo.com
2.Mind Share.
3.Recall.
4.Response.
5.Sales
Contact Paul Ashby @
paul.ashby@yahoo.com
Thursday, 22 April 2010
Shoppers Voice - The Benefits
Shoppers Voice transforming media integration for greater marketing impact.
Shoppers Voice will conclusively prove to you that we will contribute substantially to your business.
Shoppers Voice allows you to get very close to your customers.
Shoppers Voice allows you to pay careful attention to your customers changing needs.
Shoppers Voice allows you to understand each individual customer. You will know who he/she is and what they care about in your brands.
Shoppers Voice – bringing communication back to Marketing.
Shoppers Voice – Performance – Convergence – Technology – Accountability - Conversations
Shoppers Voice will conclusively prove to you that we will contribute substantially to your business.
Shoppers Voice allows you to get very close to your customers.
Shoppers Voice allows you to pay careful attention to your customers changing needs.
Shoppers Voice allows you to understand each individual customer. You will know who he/she is and what they care about in your brands.
Shoppers Voice – bringing communication back to Marketing.
Shoppers Voice – Performance – Convergence – Technology – Accountability - Conversations
Wednesday, 21 April 2010
Monday, 19 April 2010
What can Shoppers Voice do for you?
1.Produces measurable results.
2.Greater product awareness.
3.Longer product recall.
4.Substantial sales uplift from just one exposure.
5.Better customer data.
6.Stronger customer interaction.
7.All productivity increments @ inexpensive budgets.
8.Less expensive than regular advertising.
9.Cuts through commercial clutter.
10.Resolves selective perception and cognitive dissonance.
11.Sensitises & gives better response to your mainstream advertising.
12.Strengthens consumers purchase commitment.
13.Improves perceptions of your brand(s) benefits.
14.Raises brand awareness and preference.
15.Maximises revenue.
16.Increases the communication value of all of your marketing activity.
17.Is Media neutral.
18.Increases the involvement of your TV audience.
19.Builds trust & loyalty.
20.Lifts advertising message comprehension.
21.Alters the way customers perceive your advertising and changes their behaviour.
22.Increases the number of people involved in your communication process.
And there's more!
2.Greater product awareness.
3.Longer product recall.
4.Substantial sales uplift from just one exposure.
5.Better customer data.
6.Stronger customer interaction.
7.All productivity increments @ inexpensive budgets.
8.Less expensive than regular advertising.
9.Cuts through commercial clutter.
10.Resolves selective perception and cognitive dissonance.
11.Sensitises & gives better response to your mainstream advertising.
12.Strengthens consumers purchase commitment.
13.Improves perceptions of your brand(s) benefits.
14.Raises brand awareness and preference.
15.Maximises revenue.
16.Increases the communication value of all of your marketing activity.
17.Is Media neutral.
18.Increases the involvement of your TV audience.
19.Builds trust & loyalty.
20.Lifts advertising message comprehension.
21.Alters the way customers perceive your advertising and changes their behaviour.
22.Increases the number of people involved in your communication process.
And there's more!
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