The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Friday, 4 December 2009
An ideological belief
In the supposed transparency and efficiency of marketing & advertising has led manufacturers to the brink of disaster.
Interactive communication properly executed is transparent & efficient as well as totally accountable!
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