The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Thursday, 10 December 2009
I wish someone would
Give me one shred of neutral evidence that marketing & advertising innovation has led to economic growth!
However Interactive Communication, properly executed, will do just that!
No comments:
Post a Comment