But when it comes down to effectiveness, while it may not be the most glamorous and talked-about medium, marketers are telling us DM is still the best platform for delivering results."
Consumers increasingly do not trust marketing messages.' A seven-word statement that could lead to the most fundamental changes yet experienced by advertising agencies world-wide.
Sixty-two percent of marketers believe TV advertising has become less effective in the past two years, but close to half of the advertisers surveyed have already started to experiment with new ad types to work with DVRs and VOD programs.
“It seems pretty conclusive to me (although bare in mind that this is US data). Combine this with banner blindness, and things don't look pretty for online display advertising, which is probably why it's getting cheaper and cheaper”.
More and more evidence, rather like a bad penny, keeps turning up that supports my original contention that advertising on the Internet is a complete waste of money.
99% of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month.
Then consider this:
“Users become more or less desensitised to the advertising” says the President of video game publisher Green Screen, “You won’t make money on it.”
AND THAT IS INTERACTIVE MARKETING COMMUNICATION!
Contact Paul Ashby for more information:
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