Wednesday, 15 August 2012

The marketing industry is currently whistling...

 ...past the graveyard and largely ignoring signs of massive, fundamental changes in how the business of mass marketing will be conducted in the near future. The broadcast TV model is working less well each year and will eventually cave in on itself as it reaches ever-fewer viewers with a fare of low-quality programming and mind-numbing clutter. Marketers will increasingly abandon it, and, instead, rediscover the huge benefits of using interactive communication .

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