I found some numbers that amazed me. According to research by Knowledge Networks only 16% of the Internet users can be influenced by ads on social sites. While 83% of the Internet users between 13 and 54 years old participate in social media, uses less than 4% social media regularly for product orientation! These numbers are very intriguing, this would mean that a very low percentage of users are open to incentives on their websites. These numbers would suggest that the traditional way of advertising in social media is less profitable than I thought because 84% of the users do not read the ads.
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