The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Friday, 17 June 2011
WHAT DO I NEED TO MAKE MY BRAND MORE SOCIAL?
Firstly make your Social presence a conversation because your message and mechanics of how it's deployed are the things that really count. And above all else...USE SHOPPERS VOICE