Friday, 28 January 2011


The retail market has never been so competitive with increasing emphasis on retaining customers, increasing customer value and driving brand loyalty.
This comes at a time of increasing marketing budget restraint and reduction.
Shoppers Voice provides an exciting engagement opportunity as an intimate and immediate media channel.
At the heart of Shoppers Voice is the notion that your customer self selects to become involved with Shoppers Voice. This permission based approach to interactive marketing ensures that the benefits of this programme can be realised without causing any customer dissatisfaction through perceived personal intrusion.
Thus Shoppers Voice provides retailers, together with their supporting brands, a powerful solution for improving the customer experience and loyalty, enhancing the effectiveness of marketing programmes and reducing the cost of delivery.

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