Ngages' business philosophy is predicated upon total accountability. As a result, the company has invested over £5 million in independent research in Australia, United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines.
These market research studies have been conducted to measure and document the impact of nGages' totally interactive technique and measurements are always made on the incremental sales generated by each interactive ‘Event’ for every participating brand. The results are presented to each client as a post evaluation.
I have been retained to conduct effectiveness research on many of their programmes and,
as a result of the strength of the interactive communication concept, have established that just one exposure to the programme produces results in all key measurements and on a £spent is superior to that of conventional advertising,