The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Tuesday, 20 October 2009
60% of all tracked ad expendidture!
As much as 60% of all tracked advertising expenditure world-wide during 2008 failed to deliver results expected by marketers & can be considered wasted!
Use Shoppers Voice and be totally effective & accountable!