In October of this year (2008) the book, “Television killed advertising” is published by Oktober Books Publishing.
“Television killed Advertising” discusses, in detail, the need for a thorough understanding of Interactive Communication and lists examples of just how much more effective Interactive is when compared to normal advertising. Written by Paul Ashby with an overview by Marketing Consultant Edd Keating, “Television killed Advertising” will provide you with a detailed and comprehensive guide towards understanding the future of Marketing Communication.
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