In October of this year (2008) the book, “Television killed advertising” is published by Oktober Books Publishing.
“Television killed Advertising” discusses, in detail, the need for a thorough understanding of Interactive Communication and lists examples of just how much more effective Interactive is when compared to normal advertising. Written by Paul Ashby with an overview by Marketing Consultant Edd Keating, “Television killed Advertising” will provide you with a detailed and comprehensive guide towards understanding the future of Marketing Communication.
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The product of mass marketing was the message, delivered in as many forms as there were media and in as many guises as there were marketers to invent them.
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Jennysmith
Influencer
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