Marketers world-wide believe that 65% of their marketing spend had no discernible effect on consumers in 2007.
Marketing wastage is at its highest in more developed economies such as the US, UK, the EU and Australia.
3,000 marketing professionals across the globe were questioned as to the efficacy of different marketing tools.
Media clutter, sophisticated consumers and intense competition go some way to explain the wastage.
We also believe that a complete misunderstand of the word “communication” accounts for this terrible wastage.
Use Interactive Marketing Communications and beat this appalling wastage!
Interactive Communication – Much more effective than conventional advertising!
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