Thursday 19 July 2007

Understanding Interactive Marketing...by

Defining Interactive Marketing.
Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself. With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.


Contact Paul Ashby on: paul.ashby@yahoo.com for more interesting information and results!

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