1. Opinion
2. Control
3. Interaction
4. Immediate feedback
Contact: paul.ashby@yahoo.com
The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Showing posts with label feedback. Show all posts
Showing posts with label feedback. Show all posts
Wednesday, 26 May 2010
Tuesday, 22 December 2009
As shout-as-loud-as-you-can Marketing...
is proven less effective every day, Clients are looking for ways to get closer to their Customers & prospects.
Brands want to deliver engaging, entertaining and educational messages in an environment they create, not in spaces they rent!
Shoppers' Voice will do all that and more for you - RIGHT NOW!
Interested: Contact Paul Ashby at paul.ashby@yahoo.com
Brands want to deliver engaging, entertaining and educational messages in an environment they create, not in spaces they rent!
Shoppers' Voice will do all that and more for you - RIGHT NOW!
Interested: Contact Paul Ashby at paul.ashby@yahoo.com
Friday, 19 June 2009
Potential customers said they would feel closer to your brand...
...if you listened to their opinions and responded to questions or comments.
Yours brands should throw out ideas or topics amongst customers in which they can start their own discussions, and don't necessarily have to be about your brand and could involve negative comments.
Negative comments need to be answered, not ignored, and comments kept up, not removed, as an exercise in transparency.
Your conversation with consumers has to be of interest to them, such as giving them something to engage with, rather than directly asking for feedback on a project.
Your brand by listening to friends or fans points of view and concerns on these platforms and accepting criticism while giving users honest information, a deeper relationship can be formed increasing brand loyalty, and especially increasing sales
Further findings reveal that social network users become largely irritated and tend to ignore promotions from brands and a majority of users would not remain a fan, or friend of a brand, that regularly sent them promotions.
TAG allows you to do everything you and your customers need for successful communication to take place.
Yours brands should throw out ideas or topics amongst customers in which they can start their own discussions, and don't necessarily have to be about your brand and could involve negative comments.
Negative comments need to be answered, not ignored, and comments kept up, not removed, as an exercise in transparency.
Your conversation with consumers has to be of interest to them, such as giving them something to engage with, rather than directly asking for feedback on a project.
Your brand by listening to friends or fans points of view and concerns on these platforms and accepting criticism while giving users honest information, a deeper relationship can be formed increasing brand loyalty, and especially increasing sales
Further findings reveal that social network users become largely irritated and tend to ignore promotions from brands and a majority of users would not remain a fan, or friend of a brand, that regularly sent them promotions.
TAG allows you to do everything you and your customers need for successful communication to take place.
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