1. Opinion
2. Control
3. Interaction
4. Immediate feedback
Contact: paul.ashby@yahoo.com
The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Showing posts with label opinions. Show all posts
Showing posts with label opinions. Show all posts
Wednesday, 26 May 2010
Sunday, 18 March 2007
Interaction is where the outdated idea of Mass Marketing, Advertising together with
Broadcast Media, finally bite the dust!
Because no longer is the Marketing message, "We want your money". To day the Marketing message has to be "We want your opinions".
Because the moment you put that into real practice you can have everything you've always wanted, sales, customer relationships and also Brand loyalty.
And the next time you hear those words "Let's research it" remember that research works against the very thing you desperately need in your Marketing efforts, creativity and risk taking, both crucially necessary to the successful development of your products or services.
Would you like to discover more? then please visit:http://effectiveaccountablecommuication.blogspot.com
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Submit Articles to the Marketing Article Library
- Article submission and content you can use for free at Marketing Article Library.com
Submit Articles to the Article Dashboard Directory - Article submission and content you can use for free at ArticleDashboard.com
ActualSavings.com
Your place for great savings.
Because no longer is the Marketing message, "We want your money". To day the Marketing message has to be "We want your opinions".
Because the moment you put that into real practice you can have everything you've always wanted, sales, customer relationships and also Brand loyalty.
And the next time you hear those words "Let's research it" remember that research works against the very thing you desperately need in your Marketing efforts, creativity and risk taking, both crucially necessary to the successful development of your products or services.
Would you like to discover more? then please visit:http://effectiveaccountablecommuication.blogspot.com
Submit Articles to the Article Whizz Directory - Article submission and content you can use for free at ArticleWhizz.com
Submit Articles to the Marketing Article Library
- Article submission and content you can use for free at Marketing Article Library.com
Submit Articles to the Article Dashboard Directory - Article submission and content you can use for free at ArticleDashboard.com
ActualSavings.com
Your place for great savings.
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