is proven less effective every day, Clients are looking for ways to get closer to their Customers & prospects.
Brands want to deliver engaging, entertaining and educational messages in an environment they create, not in spaces they rent!
Shoppers' Voice will do all that and more for you - RIGHT NOW!
Interested: Contact Paul Ashby at paul.ashby@yahoo.com
The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Showing posts with label frequency. Show all posts
Showing posts with label frequency. Show all posts
Tuesday, 22 December 2009
Monday, 21 May 2007
Why? Simply put they were not concerned with solving their Clients problems they simply wanted to maximise their profits!
This communication technique reduced frequency, thus less clutter, enhanced awareness of TV commercials, used existing media, and was totally accountable – just one exposure was far more effective than reach and frequency. And they didn't like that one bit!
Now here they are, having nearly ruined one perfectly good media establishment madly going off to then disenchant clients as to the efficacy
or otherwise of the Internet, a medium totally hostile to the concept of advertising.
And so Advertising Agencies, in their ignorance, go on wasting billions of dollars on ineffective advertising!
Now please visit://effectiveaccountablecommunication.blogspot.com
Now here they are, having nearly ruined one perfectly good media establishment madly going off to then disenchant clients as to the efficacy
or otherwise of the Internet, a medium totally hostile to the concept of advertising.
And so Advertising Agencies, in their ignorance, go on wasting billions of dollars on ineffective advertising!
Now please visit://effectiveaccountablecommunication.blogspot.com
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