The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Tuesday, 14 July 2009
Payment by results.
TAG invented the solution for truly integrated advertising. Our proprietary TAG dynamically targets individuals with re-personalised marketing messages. TAG enables a personal dialogue with consumers over all media channels: magazines, email, display/web, mobile and more. There is no other company with an ad serving platform that has successfully integrated all of the next-generation marketing concepts employed in TAG. It allows for greater revenues with much lower cost to generate than previously available solutions, creating a new paradigm of efficiency in existing & digital media commerce.
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