Television will be the first traditional media medium to fall

    
The move away from traditional, or mainstream media is currently accelerating as more and more people switch to the internet for their information and entertainment. Sales of newspapers are declining and television viewers are switching off in record numbers. It's popular in the blogopshere to argue that newspapers will eventually fall, and radio is hardly popular. However, given the current marketplace, television will be the first traditional media medium to completely fail, where as radio has some life left in it yet. Newspapers will survive, but the newspaper of tomorrow will be markedly different.

But Interactive Marketing Communication will still be there, making existing analogue media much more effective and accountable whilst at the same time making Social Media suitable for advertising.

SHOPPERS' VOICE - YOUR DIALOGUE BETWEEN BRAND & CUSTOMERS!

The days when Media Planners could rely on the TV Sets being the entry point of choice for entertainment seem long gone!
Just getting your brand noticed is not enough - Shoppers' Voice based marketing is your answer.
Making a Game out of your content is easy when you use Shoppers' Voice!

Payment by results.

TAG invented the solution for truly integrated advertising. Our proprietary TAG dynamically targets individuals with re-personalised marketing messages. TAG enables a personal dialogue with consumers over all media channels: magazines, email, display/web, mobile and more. There is no other company with an ad serving platform that has successfully integrated all of the next-generation marketing concepts employed in TAG. It allows for greater revenues with much lower cost to generate than previously available solutions, creating a new paradigm of efficiency in existing & digital media commerce.

Finally the truth that dare not speak its name

is beginning to emerge!

The age of the 30-second TV commercial is over.

There’s a lot of hand wringing on Madison Avenue these days. Companies like Virgin Atlantic are concluding that advertising on TV is too pricey and the effects too difficult to measure.

The industry must adapt to a coming world where consumers enjoy total control and will no longer tolerate tedious commercials that hold them hostage to messages they care nothing about.

And the best way for you to go is with:
Interactive Marketing Communication.

Would you like more information as to just how effective interactive communication is? Then please take the time to visit: http://effectiveaccountablecommunication.blogspot.com