1. Your don't have to change a thing.
2. Happily carry on with your existing advertising.
3. All you have to do is to supply us with your existing advertising campaigns for your participating brand(s)
4. In turn, we will write all the necessary interactive copy. We will supervise the creativity for that issue of Shoppers' Voice.
5. We will brief the research company
6. We will collate your database "feedback"
7. We will present all research finding in association with the chosen Research Company.
8. We will organise all prizes.
9. We will submit all your copy for final approval prior to publication.
10. Then all you will have to do is watch your sales increase!
Simply call Paul Ashby on 01934-620047 or email: paul.ashby@yahoo.com
Or Alan Kirkland on 01276 62325 or email: capn.kirk@ntlworld.com
Showing posts with label to sell products.. Show all posts
Showing posts with label to sell products.. Show all posts
Wednesday, 8 August 2007
Friday, 13 July 2007
ACCOUNTABILITY & ADVERTISING!
In my opinion there is ample justification for questioning a major advertising pretension that it does, indeed, work at all!
All human knowledge is provisional but it is also incremental, the sum of what we know to day is far greater than thirty years ago – with, possibly, the sole exception of marketing/advertising.
It is more than possible that people may look back on the six or seven years either side of 2000 as a period of aberration, when advertising people temporarily became obsessed with technology. And forgot that the most intoxicating thing in human existence is our ability to communicate face to face. In fact to INTERACT!
Advertising Agencies rushed into broadcast television and, more recently the Internet, the reason for this has nothing to do with advertising effectiveness, but all to do with economic imperatives. After all agencies tend to nurture their own illusions.
Similarly it is always possible to face up to any problem simply by fixating on fictional evidence, i.e. "Advertising works"
In to days over informed world (better known as clutter), magazines for example have much going for them…
1. Magazines are actively purchased
2. Magazines are technology-proof. They are very portable, they require no electricity – you can take them anywhere an iPod would go. And a lovely expression I came across the other day "bed, bog, bath…very flexible.
3. Ads add value. In the US it has been established that advertising is an integral part of every magazine.
4. Magazines offer engagement.
5.Better still magazines can effectively INTERACT with television!
Print isn't dead, however judging from the poor quality of creative emanating from agencies these days perhaps "Advertising Agencies are dead"!
Most certainly they lack an understanding of the word "Communication"
All human knowledge is provisional but it is also incremental, the sum of what we know to day is far greater than thirty years ago – with, possibly, the sole exception of marketing/advertising.
It is more than possible that people may look back on the six or seven years either side of 2000 as a period of aberration, when advertising people temporarily became obsessed with technology. And forgot that the most intoxicating thing in human existence is our ability to communicate face to face. In fact to INTERACT!
Advertising Agencies rushed into broadcast television and, more recently the Internet, the reason for this has nothing to do with advertising effectiveness, but all to do with economic imperatives. After all agencies tend to nurture their own illusions.
Similarly it is always possible to face up to any problem simply by fixating on fictional evidence, i.e. "Advertising works"
In to days over informed world (better known as clutter), magazines for example have much going for them…
1. Magazines are actively purchased
2. Magazines are technology-proof. They are very portable, they require no electricity – you can take them anywhere an iPod would go. And a lovely expression I came across the other day "bed, bog, bath…very flexible.
3. Ads add value. In the US it has been established that advertising is an integral part of every magazine.
4. Magazines offer engagement.
5.Better still magazines can effectively INTERACT with television!
Print isn't dead, however judging from the poor quality of creative emanating from agencies these days perhaps "Advertising Agencies are dead"!
Most certainly they lack an understanding of the word "Communication"
Tuesday, 27 February 2007
The fact of the matter is,
once you understand just how effective and accountable interactive communication is, then marketing, for what ever product or service, is not a secret, and allows your business to be carried out according to serious business principles.
The trouble is that your Marketing people have become caught in the trappings of Marketing, by that I mean…the award presentations…jetting off to attend a “shoot”, and all else, they have completely forgotten that their job is to sell product!
This has resulted in many Companies to day regarding Marketing as ineffective and therefore is considered to be strictly non-essential.
To prove this point, however simply look at their actions, whenever budgets are tight, Marketing is one of the first budgets to be cut.
Once you come to understand the sheer effectiveness of interactive marketing communication yes, you can cut your budgets, by as much as half, and be far more cost effective and totally accountable. Now that is a piece of information most Marketing Directors and Advertising Agencies do not want to hear…for obvious reasons!
Interactive communication is the ultimate marketing experience, please visit http://effectiveaccountablecommunication.blogspot.com ALL will be revealed!
The trouble is that your Marketing people have become caught in the trappings of Marketing, by that I mean…the award presentations…jetting off to attend a “shoot”, and all else, they have completely forgotten that their job is to sell product!
This has resulted in many Companies to day regarding Marketing as ineffective and therefore is considered to be strictly non-essential.
To prove this point, however simply look at their actions, whenever budgets are tight, Marketing is one of the first budgets to be cut.
Once you come to understand the sheer effectiveness of interactive marketing communication yes, you can cut your budgets, by as much as half, and be far more cost effective and totally accountable. Now that is a piece of information most Marketing Directors and Advertising Agencies do not want to hear…for obvious reasons!
Interactive communication is the ultimate marketing experience, please visit http://effectiveaccountablecommunication.blogspot.com ALL will be revealed!
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