1. Awareness
2. Mind Share
3. Recall
4. Response
5. Sales
Contact: paul.ashby@yahoo.com
Showing posts with label Increases.TV awareness. Show all posts
Showing posts with label Increases.TV awareness. Show all posts
Wednesday, 26 May 2010
Tuesday, 7 July 2009
But above all else use TAG!
Want People To Look At Your Ad? Run It On TV, Not Online
Online ads are often targeted, but that doesn’t mean that people necessarily pay attention. A survey by AdWeek and Harris Interactive (via SearchEngineLand) shows that people are much more likely to ignore internet ads (both banner ads and search ads) than TV ads, radio ads, or newspaper ads. Internet ads also don’t get high marks for helpfulness. So what’s the bottom line, according to the survey’s authors? “While advertisers scramble to create their ad campaigns, one thing they need to remember is that, even if viewership may be down and even with the increased use of digital video recorders so people can fast forward through commercials, television ads are the most helpful to consumers. Also, while an Internet strategy is essential for a comprehensive ad campaign, Internet banner ads are not considered helpful by few and are ignored the most.”
What Ads Do People Ignore?
—46% Internet banner ads
—17% Internet search engine ads
—13% Television ads
—9% Radio ads
—6% Newspaper Ads
What Ads Are Most Helpful?
—37% TV ads
—17% Newspaper ads
—14% Internet search ads
—3% Radio ads
—1% Internet banner ads
Article Directory - Submit Free Articles, Read Free Articles at ArticleRich.com.
Online ads are often targeted, but that doesn’t mean that people necessarily pay attention. A survey by AdWeek and Harris Interactive (via SearchEngineLand) shows that people are much more likely to ignore internet ads (both banner ads and search ads) than TV ads, radio ads, or newspaper ads. Internet ads also don’t get high marks for helpfulness. So what’s the bottom line, according to the survey’s authors? “While advertisers scramble to create their ad campaigns, one thing they need to remember is that, even if viewership may be down and even with the increased use of digital video recorders so people can fast forward through commercials, television ads are the most helpful to consumers. Also, while an Internet strategy is essential for a comprehensive ad campaign, Internet banner ads are not considered helpful by few and are ignored the most.”
What Ads Do People Ignore?
—46% Internet banner ads
—17% Internet search engine ads
—13% Television ads
—9% Radio ads
—6% Newspaper Ads
What Ads Are Most Helpful?
—37% TV ads
—17% Newspaper ads
—14% Internet search ads
—3% Radio ads
—1% Internet banner ads
Article Directory - Submit Free Articles, Read Free Articles at ArticleRich.com.
Friday, 29 February 2008
THERE’S ONLY ONE WAY TO EFFECTIVELY ADVERTISE…
But when it comes down to effectiveness, while it may not be the most glamorous and talked-about medium, marketers are telling us DM is still the best platform for delivering results."
Consumers increasingly do not trust marketing messages.' A seven-word statement that could lead to the most fundamental changes yet experienced by advertising agencies world-wide.
Sixty-two percent of marketers believe TV advertising has become less effective in the past two years, but close to half of the advertisers surveyed have already started to experiment with new ad types to work with DVRs and VOD programs.
“It seems pretty conclusive to me (although bare in mind that this is US data). Combine this with banner blindness, and things don't look pretty for online display advertising, which is probably why it's getting cheaper and cheaper”.
More and more evidence, rather like a bad penny, keeps turning up that supports my original contention that advertising on the Internet is a complete waste of money.
Consider this:
99% of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month.
Then consider this:
“Users become more or less desensitised to the advertising” says the President of video game publisher Green Screen, “You won’t make money on it.”
AND THAT IS INTERACTIVE MARKETING COMMUNICATION!
Contact Paul Ashby for more information:
paul.ashby@yahoo.com
Submit Articles to the Article Dashboard Directory - Article submission and content you can use for free at ArticleDashboard.com
Free-Articles-Zone.com - free articles for reprint
Consumers increasingly do not trust marketing messages.' A seven-word statement that could lead to the most fundamental changes yet experienced by advertising agencies world-wide.
Sixty-two percent of marketers believe TV advertising has become less effective in the past two years, but close to half of the advertisers surveyed have already started to experiment with new ad types to work with DVRs and VOD programs.
“It seems pretty conclusive to me (although bare in mind that this is US data). Combine this with banner blindness, and things don't look pretty for online display advertising, which is probably why it's getting cheaper and cheaper”.
More and more evidence, rather like a bad penny, keeps turning up that supports my original contention that advertising on the Internet is a complete waste of money.
Consider this:
99% of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month.
Then consider this:
“Users become more or less desensitised to the advertising” says the President of video game publisher Green Screen, “You won’t make money on it.”
AND THAT IS INTERACTIVE MARKETING COMMUNICATION!
Contact Paul Ashby for more information:
paul.ashby@yahoo.com
Submit Articles to the Article Dashboard Directory - Article submission and content you can use for free at ArticleDashboard.com
Free-Articles-Zone.com - free articles for reprint
Wednesday, 8 August 2007
It's very easy to use Shoppers' Voice
1. Your don't have to change a thing.
2. Happily carry on with your existing advertising.
3. All you have to do is to supply us with your existing advertising campaigns for your participating brand(s)
4. In turn, we will write all the necessary interactive copy. We will supervise the creativity for that issue of Shoppers' Voice.
5. We will brief the research company
6. We will collate your database "feedback"
7. We will present all research finding in association with the chosen Research Company.
8. We will organise all prizes.
9. We will submit all your copy for final approval prior to publication.
10. Then all you will have to do is watch your sales increase!
Simply call Paul Ashby on 01934-620047 or email: paul.ashby@yahoo.com
Or Alan Kirkland on 01276 62325 or email: capn.kirk@ntlworld.com
2. Happily carry on with your existing advertising.
3. All you have to do is to supply us with your existing advertising campaigns for your participating brand(s)
4. In turn, we will write all the necessary interactive copy. We will supervise the creativity for that issue of Shoppers' Voice.
5. We will brief the research company
6. We will collate your database "feedback"
7. We will present all research finding in association with the chosen Research Company.
8. We will organise all prizes.
9. We will submit all your copy for final approval prior to publication.
10. Then all you will have to do is watch your sales increase!
Simply call Paul Ashby on 01934-620047 or email: paul.ashby@yahoo.com
Or Alan Kirkland on 01276 62325 or email: capn.kirk@ntlworld.com
Friday, 4 May 2007
Demonstrating that terrestrial TV together with interactive print events can produce staggering increases
When interactive “events” have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there has always been a substantial and measurable lift in brand awareness, message comprehension, which always lead through to increases in sales.
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Increases in television advertising awareness as result of exposure to an interactive “Event”
Birds Eye Fish Fingers + 11%
Sunsilk Shampoo +233%
Duracell Batteries +200%
Plumrose (Canned) Ham +400%
Sara Lee + 83%
Sources: AGB, NOP, Gallup
These results are just the tip of the iceberg in demonstrating that terrestrial TV aligned with interactive events can produce staggering increases in all key measurements including sales.
Want more? Please visit:http://effectaviveaccountablecommunication.blogspot.com
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Increases in television advertising awareness as result of exposure to an interactive “Event”
Birds Eye Fish Fingers + 11%
Sunsilk Shampoo +233%
Duracell Batteries +200%
Plumrose (Canned) Ham +400%
Sara Lee + 83%
Sources: AGB, NOP, Gallup
These results are just the tip of the iceberg in demonstrating that terrestrial TV aligned with interactive events can produce staggering increases in all key measurements including sales.
Want more? Please visit:http://effectaviveaccountablecommunication.blogspot.com
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