...A disgraceful episode that exposes “Top Down” management at its worst!
So Sky & Virgin, you obviously don’t think that you ought to start a regular dialogue with your subscribers!
Because the disgraceful public row you both have had very recently provides enough evidence that you really still haven’t got it. Your advertisers are not that important to you, certainly your very own Top Management is not important to you, after all they are in the process of ruining your business!
As they said in a recent American Presidential Election…”It’s your viewers stupid.”
This headline says it all. “Sky channels disappear from Virgin cable TV.”
And, low and behold, in the day when viewer/consumer empowerment is causing great concern to the advertising/media industries. These companies decide, arbitrarily, to remove Sky’s basic channels from Virgin’s cable platform “in the early hours of yesterday morning after an extended and unedifying public spat between BSkyB and Virgin Media”
Submit Articles to the Article Dashboard Directory - Article submission and content you can use for free at ArticleDashboard.com
Showing posts with label forgotten their job. Show all posts
Showing posts with label forgotten their job. Show all posts
Saturday, 3 March 2007
Tuesday, 27 February 2007
The fact of the matter is,
once you understand just how effective and accountable interactive communication is, then marketing, for what ever product or service, is not a secret, and allows your business to be carried out according to serious business principles.
The trouble is that your Marketing people have become caught in the trappings of Marketing, by that I mean…the award presentations…jetting off to attend a “shoot”, and all else, they have completely forgotten that their job is to sell product!
This has resulted in many Companies to day regarding Marketing as ineffective and therefore is considered to be strictly non-essential.
To prove this point, however simply look at their actions, whenever budgets are tight, Marketing is one of the first budgets to be cut.
Once you come to understand the sheer effectiveness of interactive marketing communication yes, you can cut your budgets, by as much as half, and be far more cost effective and totally accountable. Now that is a piece of information most Marketing Directors and Advertising Agencies do not want to hear…for obvious reasons!
Interactive communication is the ultimate marketing experience, please visit http://effectiveaccountablecommunication.blogspot.com ALL will be revealed!
The trouble is that your Marketing people have become caught in the trappings of Marketing, by that I mean…the award presentations…jetting off to attend a “shoot”, and all else, they have completely forgotten that their job is to sell product!
This has resulted in many Companies to day regarding Marketing as ineffective and therefore is considered to be strictly non-essential.
To prove this point, however simply look at their actions, whenever budgets are tight, Marketing is one of the first budgets to be cut.
Once you come to understand the sheer effectiveness of interactive marketing communication yes, you can cut your budgets, by as much as half, and be far more cost effective and totally accountable. Now that is a piece of information most Marketing Directors and Advertising Agencies do not want to hear…for obvious reasons!
Interactive communication is the ultimate marketing experience, please visit http://effectiveaccountablecommunication.blogspot.com ALL will be revealed!
Subscribe to:
Posts (Atom)