Interaction is where the outdated idea of Mass Marketing, Advertising together with

Broadcast Media, finally bite the dust!

Because no longer is the Marketing message, "We want your money". To day the Marketing message has to be "We want your opinions".

Because the moment you put that into real practice you can have everything you've always wanted, sales, customer relationships and also Brand loyalty.

And the next time you hear those words "Let's research it" remember that research works against the very thing you desperately need in your Marketing efforts, creativity and risk taking, both crucially necessary to the successful development of your products or services.


Would you like to discover more? then please visit:http://effectiveaccountablecommuication.blogspot.com

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TERRESTRIAL TV TOGETHER WITH INTERACTION

Helps the terrestrial networks to become much more cost effective… and totally accountable!

Commercials sometime look good and yes, viewers enjoy them, but make them buy the product?

However this is not the fault of the television industry .

When interactive "events" have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there has always been a substantial and measurable lift in brand awareness, message comprehension, which has always lead through to increases in sales.

To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.

Increases in television advertising awareness

as result of exposure to an interactive "Event"

Birds Eye Fish Fingers +11%

Sunsilk Shampoo +45%

Duracell Batteries +200%

Plumrose (Canned) Ham +400%

Silkience Shampoo +233%

Sara Lee +83%

Streets (Walls) Deserts +100%

Sources: AGB, NOP, Gallup

These results are just the tip of the iceberg in demonstrating that terrestrial TV aligned with interactive events can produce staggering increases in all key measurements including sales.

SO AS THEY SAY… "PLEASE DON’T SHOOT THE MESSENGER", TERRESTRIAL TV IS STILL HIGHLY EFFECTIVE…MORE SO THAN EVER!

Seeking more information please visit: http://effectiveaccountablecommunication.blogspot or contact Paul direct on paul.ashby@yahoo.com