The No 1 task for Business: Reinvent Marketing & Advertising.

Hopefully lessons will been learnt from the crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right!

The words "60% of all advertising, globally is wasted" were splashed recently across the marketing papers. This kind of unanimity in the trade press is not coincidental — "If it ain't broke, don't fix it" the advertising community do-nothing mentality was taken to its logical extreme by the preparation of $3 million ads for the Super Bowl by advertising agencies apparantly totally unaware that they are all well past their sell by date.

To have any hope of repairing the damage left behind by the highly dishonest and incompetent banks, big business must first convince the majority of the population that they are really capable of fixing the problems.. Not only are we trapped in the worst recession in living memory. but behind all this lurks a horror even more shocking; the entire marketing/advertising-economic model of free enterprise, rugged individualism, creative advertising and marketing is broken beyond all hope of repair.
Marketing/Advertising on which the Western world built its seeming success seems to have completly broken down. How else can one describe a situation in which all of the country's main financial institutions and many of its biggest industrial companies are effectively bankrupt and on government life-support?

Well TAG is the way forward because it makes your customer the very centre of your business