once you understand just how effective and accountable interactive communication is, then marketing, for what ever product or service, is not a secret, and allows your business to be carried out according to serious business principles.
The trouble is that your Marketing people have become caught in the trappings of Marketing, by that I mean…the award presentations…jetting off to attend a “shoot”, and all else, they have completely forgotten that their job is to sell product!
This has resulted in many Companies to day regarding Marketing as ineffective and therefore is considered to be strictly non-essential.
To prove this point, however simply look at their actions, whenever budgets are tight, Marketing is one of the first budgets to be cut.
Once you come to understand the sheer effectiveness of interactive marketing communication yes, you can cut your budgets, by as much as half, and be far more cost effective and totally accountable. Now that is a piece of information most Marketing Directors and Advertising Agencies do not want to hear…for obvious reasons!
Interactive communication is the ultimate marketing experience, please visit http://effectiveaccountablecommunication.blogspot.com ALL will be revealed!
Tuesday, 27 February 2007
Friday, 23 February 2007
The Oscars – 2007!
And the winner is…? ABC television of course. The network will get roughly $1.7 million per 30-second advertising spot during its exclusive broadcast of the awards.
The total revenue of more than $80 million is double what it was in 1998,
despite the show’s variable ratings!
Out there in the real world, the world were all these millions of dollars are spent. The world where we, the ordinary people who do not attend the awards ceremony, it emerges that only 57% of consumers are inclined to trust companies and resistance to marketing is also now at a peak:
With just 6% of consumers admitting to trusting any form of advertising!
THAT SAYS IT ALL
Rather that waste your money on The Oscars, simply visit http://effectiveaccountablecommunication.blogspot.com and save a bundle!
The total revenue of more than $80 million is double what it was in 1998,
despite the show’s variable ratings!
Out there in the real world, the world were all these millions of dollars are spent. The world where we, the ordinary people who do not attend the awards ceremony, it emerges that only 57% of consumers are inclined to trust companies and resistance to marketing is also now at a peak:
With just 6% of consumers admitting to trusting any form of advertising!
THAT SAYS IT ALL
Rather that waste your money on The Oscars, simply visit http://effectiveaccountablecommunication.blogspot.com and save a bundle!
Wednesday, 21 February 2007
Interactive Communication consists of three important elements:
Programmed Instruction.
Dissects the logic of a communication into smaller parts. Asks the reader/viewer to think about and respond intelligently to each broken down statement, thus ensuring that the consumer understands the ‘whole’ of the communication.
Game Playing
It embodies the principle of game playing to gain maximum consumer attention.
Presented as an advertising ‘event’
The advertising message is perceived as meaningful information rather than an interruption to the normal reading or viewing process.
Interactive Communication alters the way people perceive advertising and will increase consumer awareness, increase message comprehension and increase sales.
Interactive Communication, properly executed, creates an open, focused and receptive mind, and will:
Eliminate the problem of commercial clutter
Increase advertising effectiveness
Make all advertising more cost effective
Make people receptive to the content
Do you require more information on interaction? Please visit: http://effectiveaccountablecommunication.blogspot.com
http://www.quickregister.net
http://www.articlesbase.com/
Dissects the logic of a communication into smaller parts. Asks the reader/viewer to think about and respond intelligently to each broken down statement, thus ensuring that the consumer understands the ‘whole’ of the communication.
Game Playing
It embodies the principle of game playing to gain maximum consumer attention.
Presented as an advertising ‘event’
The advertising message is perceived as meaningful information rather than an interruption to the normal reading or viewing process.
Interactive Communication alters the way people perceive advertising and will increase consumer awareness, increase message comprehension and increase sales.
Interactive Communication, properly executed, creates an open, focused and receptive mind, and will:
Eliminate the problem of commercial clutter
Increase advertising effectiveness
Make all advertising more cost effective
Make people receptive to the content
Do you require more information on interaction? Please visit: http://effectiveaccountablecommunication.blogspot.com
http://www.quickregister.net
http://www.articlesbase.com/
Tuesday, 20 February 2007
Just how dumb are they?
The entire history of commercial television appears to have been a big plot erected on control from above rather than choice from below.
The consumers have then been coerced into watching programs in which they have no real interest. The advertisers who pay for the commercial break believe, on amazingly weak evidence, that some great percentage of people actually watch their commercials.
The television advertising business is a science based on suspect data. That data is based upon a small sample, which decides how many households watch an actual programme, and doesn’t even measure the commercial break!
Seeking more information on interaction? Please visit: http://effectiveaccountablecommunication.blogspot.com
http://my.soflow.com/Paul-Ashby
The consumers have then been coerced into watching programs in which they have no real interest. The advertisers who pay for the commercial break believe, on amazingly weak evidence, that some great percentage of people actually watch their commercials.
The television advertising business is a science based on suspect data. That data is based upon a small sample, which decides how many households watch an actual programme, and doesn’t even measure the commercial break!
Seeking more information on interaction? Please visit: http://effectiveaccountablecommunication.blogspot.com
http://my.soflow.com/Paul-Ashby
There is an old adage in technology:
intelligence always moves to the edge of the network. The same is true of most other things, especially advertising and marketing; there are far more intelligent ideas outside of advertising agencies and marketing departments.
Existing advertising agencies were fat and dumb and happy with the status quo together with monopolistic profits and their general situation, so they badmouth any new idea which threatens their incumbency or profits, or both. Advertising Agencies are also in denial until their profits are really threatened.
Seeking more information? Please visit:http://affectiveaccountablecommunication.blogspot.com
Existing advertising agencies were fat and dumb and happy with the status quo together with monopolistic profits and their general situation, so they badmouth any new idea which threatens their incumbency or profits, or both. Advertising Agencies are also in denial until their profits are really threatened.
Seeking more information? Please visit:http://affectiveaccountablecommunication.blogspot.com
Monday, 19 February 2007
1. The Consumers need for Interactive Communication.
People desire to be taken account of, to affect change, learn and personalise their relationships with their environment. There are a phenomenal number of reasons, which cause people to interact, which go far beyond just giving them things.
When people participate in interactive marketing communication they are told that their efforts and feedback are of positive help to the advertisers. Moreover, by participating, they then learn and understand the message from the advertiser, personalise their relationship with the advertiser and their products (or services).
Would you like more information as to the effectiveness of interactive communication?
Then please visit: http://effectiveaccountablecommunication.blogspot.com
FreeWebSubmission.com
When people participate in interactive marketing communication they are told that their efforts and feedback are of positive help to the advertisers. Moreover, by participating, they then learn and understand the message from the advertiser, personalise their relationship with the advertiser and their products (or services).
Would you like more information as to the effectiveness of interactive communication?
Then please visit: http://effectiveaccountablecommunication.blogspot.com
FreeWebSubmission.com
Sunday, 18 February 2007
“It’s not sexy…”
...and other asinine observations made by ad agencies!
Interactive Communication has been extensively researched by independent companies in Australia, The United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines. A total investment of £5m has been made to make the technique totally accountable. This research has established that whilst the technique might not be very "sexy" it is far more effective in producing verifiable sales than conventional advertising as espoused by todays crop of Advertising Agencies!
Would you like to learn more about interactive communication? Please visit:
http://effectiveaccountabablecommunication.blogspot.com
Blog-Search.com
Interactive Communication has been extensively researched by independent companies in Australia, The United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines. A total investment of £5m has been made to make the technique totally accountable. This research has established that whilst the technique might not be very "sexy" it is far more effective in producing verifiable sales than conventional advertising as espoused by todays crop of Advertising Agencies!
Would you like to learn more about interactive communication? Please visit:
http://effectiveaccountabablecommunication.blogspot.com
Blog-Search.com
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