In this recession, marketers have learned that interactive marketing is more effective,

Who said this?
Why the bible itself...Advertising Age!

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement "we will increase budget for interactive by shifting money away from traditional marketing." Only 7% said "we have no plans to increase our marketing budget."

Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, TV, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase.

"The year of consumer empowerment!

Becoming part of the conversation between consumers is far more powerful than traditional ads.

Becoming part of the conversation between consumers is infinitely more powerful than handing down information via traditional advertising.

It encourages and facilitates consumers to become part of the process, rather than being dumb recipients of the message from on high - and that is of huge potential value to brands."

And that's interactive communication for YOU!



Seeking information on the undoubted, proven effectiveness of interactive communication? Then please visit: http://effectiveaccountablecommunicatin.blogspot.com
or email: paul.ashby@yahoo.com