How to create an effective mobile, social campaign

Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough. With the proliferation of new social sharing sites such as Pinterest and Instagram, marketers are constantly looking at new ways to better reach and engage consumers. Nowadays, there is rarely a mobile campaign that does not include a social component. And, without a doubt, says Interactive Marketing Guru,Paul Ashby, Interactive Media like Shopper's Voice, is the best place possible to complement and enhance all your mobile and social campaigns. According to Ashby,it's estimated that by the year 2016, more than a billion people will access their favorite social media Web sites by using a mobile device,

Marketing campaigns should pay attention to this fundamental shift towards Inveractive Communication.

MARKETING IS LOCKED IN A CONSPIRACY OF MEDIOCRITY!

The cartel of global marketing services groups have set marketing's agenda to serve their own vested executional interests. The resulting scarcity of enterprise, rigour and accountability has diminished marketing in the eyes of both boards and shareholders.

But when you apply Interactive Communication to your marketing requirements you IMMEDIATELY see a huge difference...for thr better.

To Summarise TAG

1.Shatters traditional advertising standpoints.
2.Allows the internet to deliver on all its promises.
3.Makes ads that your customers actively engage with.
4.Answers the new challenges that the media revolution poses.
5.Is completly media neutral.
6.Forces greater change on the conventional marketing model than most people in consumer package goods actually believe.
7.As the world becomes more digital provides advertising that is more tangible and accountable.
8.Creats dialogues between your advertising and your customer, cuts through clutter, creates active, meaningful advertising and actually alters behaviour during the learning process.