How to create an effective mobile, social campaign

Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough. With the proliferation of new social sharing sites such as Pinterest and Instagram, marketers are constantly looking at new ways to better reach and engage consumers. Nowadays, there is rarely a mobile campaign that does not include a social component. And, without a doubt, says Interactive Marketing Guru,Paul Ashby, Interactive Media like Shopper's Voice, is the best place possible to complement and enhance all your mobile and social campaigns. According to Ashby,it's estimated that by the year 2016, more than a billion people will access their favorite social media Web sites by using a mobile device,

Marketing campaigns should pay attention to this fundamental shift towards Inveractive Communication.

BRANDING IS OBSOLETE!

Congratulations! Your Brand Is About to Become Obsolete

Blockbuster had it all figured out. Kodak was America's favorite company. Tower Records was the place to

be. Cunard was the fastest way to travel. Alas, no more. Each of these companies were blindsided by

innovation. In the blink of an eye, their entire reason for being disappeared into thin air. Every day

companies new and old, small and large, start down the path to obsolescence. Some have no idea that they are in trouble, others are fully aware and are begging for help. It's a challenge that can only be

addressed by changing culture and behavior, and by a mix of traditional and Interactive thinking.

1)Identify the opportunity (brand, consumer, behavior, competition)

2)Convince the right people that they have a problem (get thee to the CEO)

3)Build things for consumers and internal audiences (useful things)

Interactive Communication, properly executed will train people to think differently about how they

approach problems, to look at fixing the big picture instead of tactical problems, and to

see the opportunity in change

Want to discover more? Contact paulashby40@yahoo.com

YOU SHOULD USE SHOPPERS' VOICE BECAUSE...

10% of this audience, consciously tried to avoid buying National Brands!



Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE DRIVES.....

your customers participation, because participation is what builds lasting relationships, brand affinity & brand loyalty. There is no better model for driving participation than the lean forward drive to achieve that's embodied in Shoppers' Voice!
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!

Contact: paul.ashby@yahoo.com

Someday all advertising will be like this!