I found some numbers that amazed me. According to research by Knowledge Networks only 16% of the Internet users can be influenced by ads on social sites. While 83% of the Internet users between 13 and 54 years old participate in social media, uses less than 4% social media regularly for product orientation! These numbers are very intriguing, this would mean that a very low percentage of users are open to incentives on their websites. These numbers would suggest that the traditional way of advertising in social media is less profitable than I thought because 84% of the users do not read the ads.
Use SAM Social Advertising Media like Shopper's Voice and benefir from ver powerful and positive results!
Contact: paulashby40@yahoo.com or
Showing posts with label Shopper's Voice. Show all posts
Showing posts with label Shopper's Voice. Show all posts
Thursday, 13 October 2011
Monday, 14 February 2011
WITH SHOPPERS VOICE YOU STOP TREATING CUSTOMERS LIKE LIABILITIES AND START TREATING THEM LIKE PEOPLE!
When you use Shoppers Voice you will have many opportunities for you to retain, and even gain, customers.
Saturday, 29 January 2011
WOMEN TEND TO BE LESS AMENABLE TO ONLINE DISPLAY,
with ignore rates at 45% versus 42% for men, while 15% of men and 13% of women dislike TV spots. According to the latest research.
Meanwhile Eric Clemons, Professor of Operations & Information Management at the Wharton School of the University of Pennsylvania has this to say on Internet advertising. "Internet advertising will rapidly lose its value and its impact, for easily understood reasons. Pushing a message at a potential customer when it has not been requested and when the customer is in the middle of something else on the Net, will fail as a major source of revenue for most internet sites. The internet is all about freedom. A free population will not be held captive and forced to watch ads.
Meanwhile Eric Clemons, Professor of Operations & Information Management at the Wharton School of the University of Pennsylvania has this to say on Internet advertising. "Internet advertising will rapidly lose its value and its impact, for easily understood reasons. Pushing a message at a potential customer when it has not been requested and when the customer is in the middle of something else on the Net, will fail as a major source of revenue for most internet sites. The internet is all about freedom. A free population will not be held captive and forced to watch ads.
Monday, 17 May 2010
AS WE EMERGE FROM THE RECESSION....
.... we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Sunday, 16 May 2010
SHOPPERS' VOICE...THE SECRET TO SALES NIRVANA!
Why?
Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.
Contact: paul.ashby@yahoo.com
Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.
Contact: paul.ashby@yahoo.com
Saturday, 15 May 2010
BRANDS APPEAR TO FIND IT DIFFICULT...
...to realise that Customers have a voice worth listening to. Furthermore it's taken 10 years (or more) for Marketers to recognise that Interactive Communication (and subsequently accountability) needs to be taken very seriously!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Wednesday, 12 May 2010
THE NEW ADVERTISING
Shoppers' Voice has achieved recognition that it provides strong, accountable advertising.
So now marketing's leadership in driving business success has never been more in demand.
With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.
As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.
As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
And then contact: paul.ashby@yahoo.com
So now marketing's leadership in driving business success has never been more in demand.
With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.
As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.
As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
And then contact: paul.ashby@yahoo.com
Wednesday, 5 May 2010
SHOPPERS' VOICE - FOR ANY BUSINESS - LESS REALLY CAN BE MORE!
Shoppers' Voice really tells you where to cut and where to keep on spending!
SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!
SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!
Sunday, 2 May 2010
SHOPPERS' VOICE ALLOWS YOU TO POSSES A MARKETING COMMUNICATIONS SYSTEM TOGETHER WITH THE SECRETS OF SELLING YOUR BRANDS & CUT EXPENDITURES BY 50%!
When you use Shoppers' Voice you will enjoy marketing success you've always longed for.
Those Clients who have already used Shoppers' Voice are prospering.
Why?
Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.
Contact Paul Ashby at paul.ashby@yahoo.com
Those Clients who have already used Shoppers' Voice are prospering.
Why?
Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.
Contact Paul Ashby at paul.ashby@yahoo.com
Tuesday, 20 October 2009
Admen to tackle mistrust...
Admen are trying to fight back against waning consumer mistrust in advertising.
They blame the results of a new survey that found that:
"Only 15% of adults generally trust advertising."
Use Shoppers' Voice and have 100% customer trust
They blame the results of a new survey that found that:
"Only 15% of adults generally trust advertising."
Use Shoppers' Voice and have 100% customer trust
Tuesday, 15 April 2008
Interactive Communication & empowerment
The primary strategic marketing communications battle from now on will be to see who goes furthest in empowering their customers.
To empower your customers you will have to:
Provide them with far more information than you currently do.
Shopper’s Voice, through Programmed Instruction, provides far greater choice and information than conventional advertising.
Allow them to make decisions about you and your company together with your resources.
Shopper’s Voice through the “Event” format gives your customers plenty of choice. Additionally it provides your customers with the perception of control!
Shopper’s Voice allows your customers to make decisions about your company and your products.
Additionally the copy “Your opinion is important” and “We will listen to what you have to say” allows your customers to feel that they are running your organisation!
Because of this Shopper’s Voice will tighten your relationships with your
existing customers therefore increasing the revenue you get from each customer.
And the only form of communication that can do all the above so that you do tighten your grip on your customer is…. Interactive communication!
Because interactive communication allows you to have an ongoing debate with your customers and your prospects, make regular interactive conversations available where they can debate not only about your products and services but the very soul of your company. Because that will be much more powerful than just putting your advertisement on television (or wherever) or I’m going to sell my goods in Tesco (or wherever).
Then, when you get asked, “Who’s running your business?” you can honestly reply, “My customers through genuine interactive programmes!” and earn major brownie points!
To empower your customers you will have to:
Provide them with far more information than you currently do.
Shopper’s Voice, through Programmed Instruction, provides far greater choice and information than conventional advertising.
Allow them to make decisions about you and your company together with your resources.
Shopper’s Voice through the “Event” format gives your customers plenty of choice. Additionally it provides your customers with the perception of control!
Shopper’s Voice allows your customers to make decisions about your company and your products.
Additionally the copy “Your opinion is important” and “We will listen to what you have to say” allows your customers to feel that they are running your organisation!
Because of this Shopper’s Voice will tighten your relationships with your
existing customers therefore increasing the revenue you get from each customer.
And the only form of communication that can do all the above so that you do tighten your grip on your customer is…. Interactive communication!
Because interactive communication allows you to have an ongoing debate with your customers and your prospects, make regular interactive conversations available where they can debate not only about your products and services but the very soul of your company. Because that will be much more powerful than just putting your advertisement on television (or wherever) or I’m going to sell my goods in Tesco (or wherever).
Then, when you get asked, “Who’s running your business?” you can honestly reply, “My customers through genuine interactive programmes!” and earn major brownie points!
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