with ignore rates at 45% versus 42% for men, while 15% of men and 13% of women dislike TV spots. According to the latest research.
Meanwhile Eric Clemons, Professor of Operations & Information Management at the Wharton School of the University of Pennsylvania has this to say on Internet advertising. "Internet advertising will rapidly lose its value and its impact, for easily understood reasons. Pushing a message at a potential customer when it has not been requested and when the customer is in the middle of something else on the Net, will fail as a major source of revenue for most internet sites. The internet is all about freedom. A free population will not be held captive and forced to watch ads.
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