If you click on the link below you'll be able to preview a part of my book "Television Killed Advertising"
Here is the link:
http://www.lifestoriesandmemories.co.uk/stories.asp?qtype=5&search=go
In it you will discover why we need interactive communication, properly executed, together with supporting independent research.
Saturday, 31 October 2009
Tuesday, 20 October 2009
Advertising did not post a total surpassing 10%
Online consumer reviews and word-of-mouth have the greatest influence on consumer purchase decisions in Europe, but advertising is typically not regarded as playing a central role, according to a study by Weber Shandwick.
The company conducted a survey of 4,692 people in Belgium, France, Germany, Italy, Spain and the UK in order to establish which channels were most important in shaping buyer behaviour.
Online advocacy, such as consumer reviews, was accorded this status by 26% of the panel, and also took the top spot in each of the markets assessed.
Friends and family were ranked in second place in every country, with an average of 20% of participants regarding this form of communication as exerting a major impact their choices.
The recommendations of shop staff registered a score of 13%, with newspapers and magazines on 12%, brand websites on 11%, and both broadcast media and advertising on 9%.
By country, the preference for online advocacy reached a peak of 26% in the UK and Germany, and a low of 23% in France.
Friends and family had the greatest significance in Germany, with a score of 22%, compared with 18% in Italy and 17% in Spain.
Advertising did not post a total surpassing 10% in any of the markets assessed, with the sample in Belgium awarding it the lowest degree of relevance, with a total of 7%.
Use interactive communication... you will be amazed at the positive results you attain!
The company conducted a survey of 4,692 people in Belgium, France, Germany, Italy, Spain and the UK in order to establish which channels were most important in shaping buyer behaviour.
Online advocacy, such as consumer reviews, was accorded this status by 26% of the panel, and also took the top spot in each of the markets assessed.
Friends and family were ranked in second place in every country, with an average of 20% of participants regarding this form of communication as exerting a major impact their choices.
The recommendations of shop staff registered a score of 13%, with newspapers and magazines on 12%, brand websites on 11%, and both broadcast media and advertising on 9%.
By country, the preference for online advocacy reached a peak of 26% in the UK and Germany, and a low of 23% in France.
Friends and family had the greatest significance in Germany, with a score of 22%, compared with 18% in Italy and 17% in Spain.
Advertising did not post a total surpassing 10% in any of the markets assessed, with the sample in Belgium awarding it the lowest degree of relevance, with a total of 7%.
Use interactive communication... you will be amazed at the positive results you attain!
Admen to tackle mistrust...
Admen are trying to fight back against waning consumer mistrust in advertising.
They blame the results of a new survey that found that:
"Only 15% of adults generally trust advertising."
Use Shoppers' Voice and have 100% customer trust
They blame the results of a new survey that found that:
"Only 15% of adults generally trust advertising."
Use Shoppers' Voice and have 100% customer trust
The Management Myth: Management Consulting,Past, Present & Largly Bogus!
Business Schools turning out MBA graduates are big business however the modern idea of management is right enough to be dangerously wrong!
Don't listen to Marketing MBAs they will cost you dearly!
Use Interactive Communication and be right for once!
Don't listen to Marketing MBAs they will cost you dearly!
Use Interactive Communication and be right for once!
60% of all tracked ad expendidture!
As much as 60% of all tracked advertising expenditure world-wide during 2008 failed to deliver results expected by marketers & can be considered wasted!
Use Shoppers Voice and be totally effective & accountable!
Use Shoppers Voice and be totally effective & accountable!
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