The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Tuesday 20 October 2009
The Management Myth: Management Consulting,Past, Present & Largly Bogus!
Business Schools turning out MBA graduates are big business however the modern idea of management is right enough to be dangerously wrong! Don't listen to Marketing MBAs they will cost you dearly!
Use Interactive Communication and be right for once!
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