Online advertising has of course become a multi-million

,

if not billion, dollar enterprise what with the entire world online at one point or another at any

given time of the day. Surely if you're a brand manager or brand marketer you

know the value of online advertising as part of an overall integrated

marketing campaign.

But what if the most powerful brand ambassadors in the world are not the

least bit interested in your online advertising? What would you do then?

Well you may want to go back to the proverbial drawing board Mr. & Mrs.

Brand Manager because based on a recent survey, the most powerful brand

ambassadors are indeed not the least bit interested in your online

advertising, at least a large majority of them.

And in just in case there were any doubts as to whom the most powerful brand

ambassadors are, when you factor in that women account for 85% of all consumer purchases

including everything from autos to health care, it only stands to reason that

the most powerful ambassador a brand can have is a woman.

As to the aforementioned survey, the folks at Ask Your Target Market or AYTM recently

surveyed consumers on their likes and dislikes when it came

to online advertising. Overall, the results showed that when asked how likely

they were to click on an online ad, 65% indicated they were either not very

likely or not likely at all to click on an online ad! Only Interactive Marketing Communication can

attract your target market to your advertising...and be effective as well!