You call this working?

Why Traditional Interruption-Based Advertising Doesn't Work Anymore!

Traditional advertising doesn't work well anymore for a

very simple reason - there's too much of it. There are too many companies

interrupting consumers to try and sell them something. There's so much ad

clutter and noise today that the latest studies show the majority of consumers

ignore companies that bother them with too much advertising. In addition, techonolgy provides

 consumers with every manner of ad blockers, including TiVo, VCRs and DVD recorders, to

cable and satellite TV, to MP3 players and downloadable music, and now satellite

radio. Consumers are paying billions to AVOID ADVERTISING, which is why they

like it even less if you actually manage to break through and interrupt what

they are doing.
But we can change all that and, at the same time, reduce your horribly expensive marketing budget by up to 50%
Contact: paulashby40@yahoo.com

Why Advertising doesn't work in the Web!

Many Marketing and Advertising people only understand the mass-media business model, exemplified by TV. The problem? The old media perspective is also characteristic of the many so-called New Media analysts who take an unbelievable non-strategic view of the Web and analyze it purely in terms of "eyeballs"!

We can solve ALL your communication problems and, at the same time reduce your highly expensive marketing budget. Contact Paul Ashby @ paulashby40@yahoo.com

What does Advertising do and how well does it do it?

Aside from comforting purchasers by assuring them that they made the right choice,

aside from comforting CEOs and employees that their work is important, aside from certain

unpredictable, short term increases in consumption, most advertising does not perform as advertised!

Take away the tax deductions that corporations get from advertising, and most expenditures would dry up overnight!

Although elaborate proofs...

Although elaborate proofs of advertising's impotence are available, the

simple fact is that you cannot put a meter on the relationship between increased

advertising and increased sales. If you could, (ad) agencies would charge by how

much they have increased sales, not by how much media space they have

purchased.

SURVEY after SURVEY

The same depressing picture usually emerges:

60% of Marketeers are unable to show any ROI for their current efforts on Social Media.

The myth of Social Media is making all of us look like morons.

Headlines scream about the shift from traditional to Social Media but the data does not support it.

We guarantee that we will provide full accountability plus ROI, for half of what your spending right now!   Contact Paul Ashby at paulashby40@yahoo.com

The social media debacle...

  Existing loyality to Advertising and Marketing preserves failed organisations and traditions whilst stupidy following it like a shadow.
And boy are we living in stupid times.

Allied to which is the corruption. Now there is no question that our current media, expecially the press, is corrupt, that has been proven time and time again recently.

The corrupt media just love the inefficiency of the current marketing and advertising world, that's why you will never, repeat, never, read an article within the press about the inefficiency of advertising, the lack of accountability and above all else the clutter, why media just love clutter, they make heaps of money on highly ineffecient clutter, so you will not be reading anything against the inefficiency of advertising and marketing in the media, rule number one, don't bite the hand that feeds you!

The prevailing belief in " the market" has just sent us all off a cliff. Advertising people, together with marketing, have a capicity for folly together with a weakness for enfolding myths (Advertising Works|) that shield us from the pain of doubt and uncertainty; and economic theory comes a close second to Marketing and Advertising in the exultant claims it makes for itself.

The belief in the ascendant at the moment is the mystical conviction that "Social Media" and the Internet, left to itself will operate with immaculate precision to maximise human happiness and prosperity. That's the doctrine that has just sent us charging over a cliff into an unpredictable future.

The Facebook debacle, together with General Motors denial as to the effectiveness of Facebook to sell products hopefully will put paid to that little myth.

Because we are flawed and complex creatures all our Marketing and Advertising instutions partake, intrinsically and permanently, of these same flaws.

GENERAL MOTORS PULLS ITS ADVERTISING FROM FACEBOOK!

G.M. determined that its ads on Facebook "had little impact on consumers"!

Meanwhile Forrester research questioned the efficiency of the social network's advertising "One
global consumer goods company told us recently that Facebook was getting worse rather than better at helping marketers succeed"!

We can assure you that we have the ONLY effective, accountable programme either on digital or analogue media....interested? Contact Paul Ashby on paulashby40@yahoo.com